Newsletter

Insika vs. Marklo compared: campaign calendar and content production versus cross-channel budget decisions, retail data and execution. See which one fits.

Marketing teams are adopting AI agents and building their own tools. Here is why smaller teams, upkeep and token caps make that model hard to sustain.

Agentic marketing explained: how AI agents plan and act toward marketing goals, how it differs from automation, real use cases, and how to adopt it safely.