An LLM gives you an answer.
Insika gives you a decision.

Insika is the decisioning layer across your entire marketing ecosystem.
Plan faster, spend smarter and lead growth with confidence.

How does your LLM stack up?

The five layers, as text

An LLM gives you an answer. Insika gives you a decision. Insika isn’t a replacement for Claude, Gemini or ChatGPT. It’s built on top of them. We combine the same frontier language models with your data, real statistical models and the ability to act.

The five layers Insika adds:

Your data, in one view. CRM, media spend, performance, revenue, brand assets and sentiment, connected permanently and privately.
Real statistical models. Media mix modeling and saturation curves that produce recommendations backed by the numbers.
Closed loop. Results feed back into the models, so every recommendation learns from the last.
Execution. Once you approve, carries decisions into market through media buying, trafficking and merchandising.
Always-on monitoring. Tracks competitors and sentiment continuously and alerts you when something changes. No prompt needed.

All five sit on top of frontier language models such as Claude, Gemini and GPT, which are excellent at reasoning, summarizing and drafting. Learn more about what Insika is.

Insika vs. general LLMs, as text

Topic	General LLM (Claude, Gemini, ChatGPT)	Insika
What it is	A general reasoning engine	A decisioning engine for marketing and growth
Your data	Only what you paste into the session	CRM, media spend and performance, permanently connected
Memory	Starts fresh each session	A private, persistent knowledge base of your business
The numbers	Can describe media mix modeling	Runs media mix models and saturation curves on your data
How it works	Waits for you to ask	Monitors continuously and alerts you
What you get	Text, analysis, code	Strategic briefs, budget recommendations, live execution
Execution	None	Automated media buying and trafficking, on your approval
Learning	Nothing carries across sessions	Closed loop: tracks outcomes and improves
Measured on	The answer	Business outcomes: revenue lift, cost per lead
Limits	Confident, but hard to verify	Grounded in models; only as good as the data it’s given