Why Insika

Insika's five-layer decision engine: your data in one view, real statistical models, a closed loop, execution and always-on monitoring, built on top of frontier language models like Claude, Gemini and GPT.
Read the five layers as text

An LLM gives you an answer. Insika gives you a decision. Insika isn’t a replacement for Claude, Gemini or ChatGPT. It’s built on top of them. We combine the same frontier language models with your data, real statistical models and the ability to act.

The five layers Insika adds:

  1. Your data, in one view. CRM, media spend, performance, revenue, brand assets and sentiment, connected permanently and privately.
  2. Real statistical models. Media mix modeling and saturation curves that produce recommendations backed by the numbers.
  3. Closed loop. Results feed back into the models, so every recommendation learns from the last.
  4. Execution. Once you approve, carries decisions into market through media buying, trafficking and merchandising.
  5. Always-on monitoring. Tracks competitors and sentiment continuously and alerts you when something changes. No prompt needed.

All five sit on top of frontier language models such as Claude, Gemini and GPT, which are excellent at reasoning, summarizing and drafting. Learn more about what Insika is.

How does your LLM stack up?

Comparison table: general LLMs like Claude, Gemini and ChatGPT versus Insika, across what it is, your data, memory, the numbers, how it works, what you get, execution, learning, what it is measured on, and limits.
Read the comparison as text
TopicGeneral LLM (Claude, Gemini, ChatGPT)Insika
What it isA general reasoning engineA decisioning engine for marketing and growth
Your dataOnly what you paste into the sessionCRM, media spend and performance, permanently connected
MemoryStarts fresh each sessionA private, persistent knowledge base of your business
The numbersCan describe media mix modelingRuns media mix models and saturation curves on your data
How it worksWaits for you to askMonitors continuously and alerts you
What you getText, analysis, codeStrategic briefs, budget recommendations, live execution
ExecutionNoneAutomated media buying and trafficking, on your approval
LearningNothing carries across sessionsClosed loop: tracks outcomes and improves
Measured onThe answerBusiness outcomes: revenue lift, cost per lead
LimitsConfident, but hard to verifyGrounded in models; only as good as the data it’s given

See the full comparison of Insika and general LLMs.

Insika

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