What is Insika?

Insika in one paragraph

Insika AI is a marketing decisioning and execution platform built by Inovient, LLC. It brings CRM, media, revenue, customer sentiment and competitor data into one view, runs statistical models such as media mix modeling and saturation curves on that data, and turns what it finds into recommendations, ready-to-use deliverables and, once a person approves, live changes in media and commerce channels. Results feed back into the models, so each recommendation learns from the last.

Who Insika is for

Insika is built for marketing leaders and their teams: CMOs, growth and performance marketers, brand teams, marketing analytics and ecommerce. Most customers are consumer and direct-to-consumer brands, and B2B companies use Insika to plan go-to-market in competitive categories. See use cases by team.

How it works: Ingest, Decide, Act

Results feed back in, so the next decision is sharper. For example, Insika might find that paid search has hit saturation in one region while connected TV response is still climbing, and recommend moving part of the paid search budget to connected TV, with the projected revenue impact and model confidence shown before anyone approves it.

What Insika does

• Competitive alerts. Weekly competitor tracking by region: who is outspending you in paid search, who overlaps your organic keywords, and which channels are still wide open.
• Real-time sentiment. Negative reviews, Reddit threads and social posts about your products are flagged as they appear, with the source attached.
• AI visibility. How often AI search engines cite your brand, which of your pages they pull from, and which competitors are gaining citations faster than you.
• Brand Health Index. One score for the health of your brand, broken out by product, quality, pricing and service, with week-over-week movement and a recommended next step.
• Performance alerts. Insika catches drops in blended MER, traces the cause and recommends where to move spend.
• Media mix modeling and scenarios. Models that update continuously, show which channels are saturated, and answer what-if questions before you commit budget.
• Ready-to-use deliverables. Creative briefs, strategic plans and media mix models generated from your own data.

What Insika connects to

Insika has live integrations with Shopify, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics and HubSpot. It also connects to retail and syndicated sales data from NPD, Circana, SPINS and Nielsen, and new integrations are added regularly. Insika also reads outside signals such as competitor activity, customer reviews, social conversations and AI search citations.

How Insika relates to ChatGPT, Claude and Gemini

Insika is not a replacement for general-purpose language models. It is built on top of them, and adds five layers that turn a general model into a decisioning engine for your business:

1. Your data, in one view. CRM, media spend, performance, revenue, brand assets and sentiment, connected permanently and privately.
2. Real statistical models. Media mix modeling and saturation curves that produce recommendations backed by the numbers.
3. Closed loop. Results feed back into the models, so every recommendation learns from the last.
4. Execution. Once you approve, carries decisions into market through media buying, trafficking and merchandising.
5. Always-on monitoring. Tracks competitors and sentiment continuously and alerts you when something changes. No prompt needed.

All five sit on top of frontier language models such as Claude, Gemini and GPT, which are excellent at reasoning, summarizing and drafting.

See the full comparison of Insika and general LLMs.

Results

• GURU Organic Energy: 90% faster planning cycles and a 23% sales lift.
• ColorTokens: 75% faster go-to-market and a 12% increase in leads.

Read the customer stories.

Security

Customer data is connected privately and kept in a persistent knowledge base for that business. Insika has completed SOC 2.

Who builds Insika

Insika is a product of Inovient, LLC. It was founded by Siara Nazir, a marketing executive with more than 20 years in marketing leadership, including senior leadership at Autodesk. Advisors include Aaron Carpenter, former CMO of The North Face and Levi’s. Meet the team.