Insika vs. general LLMs

ChatGPT, Claude and Gemini are brilliant generalists. Insika is built on top of models like them, and adds what a marketing team needs to make decisions and carry them out.

The short version

A general LLM gives you an answer. Insika gives you a decision. General models are excellent at reasoning, summarizing and drafting, but they start every session from scratch, only see what you paste in, and can describe a media mix model without running one. Insika uses the same frontier models for language, and adds your connected data, real statistical models, a closed feedback loop, execution and always-on monitoring.

Side-by-side comparison

General LLMs such as Claude, Gemini and ChatGPT compared with Insika
Topic	General LLM Claude · Gemini · ChatGPT	Insika A decisioning engine for marketing and growth
What it is	A general reasoning engine	A decisioning engine for marketing and growth
Your data	Only what you paste into the session	CRM, media spend and performance, permanently connected
Memory	Starts fresh each session	A private, persistent knowledge base of your business
The numbers	Can describe media mix modeling	Runs media mix models and saturation curves on your data
How it works	Waits for you to ask	Monitors continuously and alerts you
What you get	Text, analysis, code	Strategic briefs, budget recommendations, live execution
Execution	None	Automated media buying and trafficking, on your approval
Learning	Nothing carries across sessions	Closed loop: tracks outcomes and improves
Measured on	The answer	Business outcomes: revenue lift, cost per lead
Limits	Confident, but hard to verify	Grounded in models; only as good as the data it’s given

The five layers Insika adds

Your data, in one view. CRM, media spend, performance, revenue, brand assets and sentiment, connected permanently and privately.
Real statistical models. Media mix modeling and saturation curves that produce recommendations backed by the numbers.
Closed loop. Results feed back into the models, so every recommendation learns from the last.
Execution. Once you approve, carries decisions into market through media buying, trafficking and merchandising.
Always-on monitoring. Tracks competitors and sentiment continuously and alerts you when something changes. No prompt needed.

All five sit on top of frontier language models such as Claude, Gemini and GPT, which are excellent at reasoning, summarizing and drafting.

When a general LLM is the right tool

For drafting copy, summarizing research, brainstorming and one-off questions, a general model is fast and capable, and most marketing teams already use one every day. Insika is for the decisions that depend on your own data, need real statistical models behind them, and should keep improving as results come in.

See Insika on your own data

We’ll walk through your goals and the data you would connect, and show what Insika would monitor and recommend for your business.

Book a demo

More resources