Straight answers about what Insika does, the data it uses, how decisions get approved, and what customers have seen.
Insika is a decisioning and execution engine for modern marketing. It connects your marketing and business data, monitors competitors, customers and your category continuously, recommends the next best move with the numbers behind it, and puts approved decisions into market.
Marketing leaders and the teams around them: CMOs, growth and performance marketers, brand teams, marketing analytics and ecommerce. Most customers are consumer and direct-to-consumer brands, and B2B companies use Insika to plan go-to-market in competitive categories.
General language models are excellent at reasoning, summarizing and drafting, but they start each session from scratch, only see what you paste in, and can describe a media mix model without running one. Insika is built on top of models like these and adds your connected data, real statistical models, a closed feedback loop, execution and always-on monitoring. See the full comparison.
Your own data, such as CRM, media spend and performance, revenue, ecommerce, retail sales and brand assets, combined with outside signals such as competitor activity, customer reviews, social conversations and AI search citations. Everything sits in one view and updates as the market moves.
Insika has live integrations with Shopify, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics and HubSpot. It also connects to retail and syndicated sales data from NPD, Circana, SPINS and Nielsen, and new integrations are added regularly.
No. Insika recommends and a person approves. Once you approve a recommendation, Insika can carry it into market, for example by adjusting budgets and bids or rotating creative, and keeps it optimized within the limits you set.
It runs statistical models, including media mix modeling and saturation curves, on your own data, weighs the results against your goals and projects the likely impact of each option. Each recommendation shows its reasoning and the model’s confidence, so you can check the logic before you approve it.
Alerts when something changes, recommended moves with projected impact, what-if scenarios, and ready-to-use deliverables: creative briefs, strategic plans and media mix models built from your own data.
Your data is connected privately and kept in a persistent knowledge base for your business. Insika has completed SOC 2.
Insika takes on the monitoring, analysis and planning work that is often handled by media and strategy agencies or takes an internal team weeks. That frees your people for strategy and creative work. Insika works alongside creative agencies and execution partners.
GURU Organic Energy saw 90% faster planning cycles and a 23% sales lift. ColorTokens saw 75% faster go-to-market and a 12% increase in leads. Read the customer stories.
AI visibility measures how often AI assistants and AI search engines cite your brand, which of your pages they draw from, and which competitors are gaining citations faster than you. As more buyers research with AI tools, it has become a channel worth managing alongside search.
A single score for the health of your brand, broken out by product, quality, pricing and service. Insika tracks its week-over-week movement and recommends a next step when it shifts.
Insika is a product of Inovient, LLC. It was founded by Siara Nazir, a marketing executive with more than 20 years in marketing leadership, including senior leadership at Autodesk. Meet the team.
Book a demo. We’ll walk through your goals, the data you would connect, and what Insika would monitor and recommend for your business.
We’ll walk through your goals and the data you would connect, and show what Insika would monitor and recommend for your business.
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AI-powered marketing intelligence platform helping teams create better strategies, briefs and insights, faster than ever before.
