Two decades leading digital marketing at Fortune 500 companies, a first-of-its-kind AI revenue accelerator in 2019, and a keynote at the Wall Street Journal’s Executive Forum on AI — all before founding Insika.
Siara is the founder of Insika AI and Inovient, an AI Product Innovation Advisor to Silverside AI, and one of a small number of female founders building AI-native marketing infrastructure today.
She has spent over two decades in senior leadership at Autodesk, Intuit, and NortonLifeLock — personally managing every major marketing channel: paid, organic, lifecycle, partnerships, and the analytics stack behind them.
In 2019, she built what is believed to be the industry’s first intent-based revenue accelerator — merging customer intent data with website content to increase engagement 109% and accelerate revenue 4x. This work led to an advisory role at Silverside AI alongside brands including Sephora, Svedka, and Coca-Cola.
Every metric reflects verified outcomes from campaigns and digital transformations led by Siara inside Fortune 500 companies.
Engagement Increase
Autodesk intent-based chatbot system
Revenue Acceleration
Non-branded PPC conversions at Autodesk
Efficiency Gain
Across enterprise client deployments
Time Saved
Average per marketing team using Insika
Speaking publicly on AI in marketing since 2019 — well before it became a crowded topic.
Marketing’s role in brand differentiation in an AI-driven landscape.
How generative AI is disrupting marketing tools and campaigns.
“Working with an AI Vendor: How Marketers Can Take the Leap.”
Keynote on the intent-based chatbot that accelerated Autodesk’s non-branded revenue by 4x.
How AI helped bring Coca-Cola’s first generative commercial to life — from brief to broadcast.
Leadership and acquisition strategy in mobile growth.
“The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey.”
The AI/ML chatbot that quadrupled conversions in a non-branded PPC flow.
Featured as a voice on AI-driven marketing innovation.
Featured in David Yovanno’s book for work on marketing & partnerships.
“How Autodesk Gave Its Chatbot the Smarts to Increase Conversions” (2023).
“Working with an AI Vendor: How Marketers Can Take the Leap” (2022).
Coverage of MarTech West 2019 — Autodesk customer journey instrumentation.
Video feature on Autodesk’s digital transformation + S1E13 podcast episode (2024).
“Navigating the Cutting Edge: Insights on Modern Marketing” (2024).
Co-authored whitepaper on the state of marketing and AI adoption (2026).
Early interview on practical AI applications in martech (2019).
Media Excellence recognition
First intent-based AI revenue accelerator (2019)
Built & led the consumer ecommerce platform
Built by someone who’s sat in the CMO’s seat. Designed for the team that can’t afford to slow down.
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