Insika is the decisioning layer across your entire marketing ecosystem.

Plan faster, spend smarter and lead growth with confidence.

How Insika works: Data in. Decisions out. Action on approval.

Every signal. Always on.

Insika keeps a continuous read on your competitors, customers and category.

See who is outspending you in paid search, who overlaps your organic keywords, and which channel is wide open.

Insika competitor tracking view showing traffic, shared keywords and AI visibility by competitor, with a recommended channel opportunity

Reddit threads and social posts about your products are flagged as they appear, with the source attached, so you can respond in real time.

Insika customer sentiment alerts showing flagged negative reviews and Reddit posts with their sources

See how often AI search engines cite your brand and which competitors are gaining citations faster than you.

Insika AI visibility view comparing a brand's AI search citations with competitors

One score for the health of your brand, broken out by product, quality, pricing and service, with week-over-week movement and a recommended next step.

Insika Brand Health Index score with product, quality, pricing and service sub-scores

Insika catches drops in blended MER, flagging efficiency slips and recommending where to move spend.

Insika performance alert showing a drop in blended MER, its cause and recommended actions

Turn what Insika finds into work your team can use: creative briefs, strategic plans and media mix models generated from your own data.

Insika deliverables view for generating creative briefs, strategic plans and media mix models
Insika competitor tracking view showing traffic, shared keywords and AI visibility by competitor, with a recommended channel opportunity Insika customer sentiment alerts showing flagged negative reviews and Reddit posts with their sources Insika AI visibility view comparing a brand's AI search citations with competitors Insika Brand Health Index score with product, quality, pricing and service sub-scores Insika performance alert showing a drop in blended MER, its cause and recommended actions Insika deliverables view for generating creative briefs, strategic plans and media mix models
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How Insika works, as text

Data in. Decisions out. Action on approval.

  1. Ingest. Connects to all your data, including CRM, media, revenue, sentiment and live market signals, and updates as the market moves.
  2. Decide. Statistical models weigh every signal against your goals, project the impact of each option, and recommend the best move.
  3. Act. You approve the recommendation. Insika puts it into market and keeps it optimized within the limits you set.

Results feed back in, so the next decision is sharper.

In the example shown, Insika recommends shifting 18% of paid search budget to connected TV in the Southeast, with a projected 12% increase in revenue at 84% model confidence. The reason: paid search has hit saturation in the region, while connected TV response is still climbing and competitor spend is down. Once approved, the connected TV budget increases, paid search budget and bids are adjusted, and social creative rotates to top performers, all within the approved limits.

From scattered signals to your next best move, in minutes

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