# Insika by Inovient

> Insika is a decisioning and execution engine for marketing teams, built by Inovient, LLC. It connects a company's marketing and business data, monitors competitors, customers and the market continuously, recommends the next best move with the numbers behind it, and carries approved decisions into market.

Key facts:

- Product name: Insika (also written Insika AI). Company: Inovient, LLC. Website: https://inovient.io/insika-ai/
- Founder and CEO: Siara Nazir.
- Who it is for: CMOs and marketing teams (growth, performance, brand, marketing analytics, ecommerce). Most customers are consumer and direct-to-consumer brands; B2B companies use it for go-to-market planning.
- How it works: Ingest, Decide, Act. Insika ingests data and market signals, runs statistical models (including media mix modeling and saturation curves) to recommend the best move, and puts approved moves into market within limits the customer sets. Results feed back into the models.
- People approve every recommendation before Insika acts on it.
- Insika is built on top of frontier language models (such as Claude, Gemini and GPT) and adds connected data, statistical models, a closed feedback loop, execution and always-on monitoring.
- Live integrations: Shopify, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics and HubSpot. Retail and syndicated sales data: NPD, Circana, SPINS and Nielsen.
- Customer results: GURU Organic Energy saw 90% faster planning cycles and a 23% sales lift. ColorTokens saw 75% faster go-to-market and a 12% increase in leads.
- Security: Insika has completed SOC 2.

## Start here

- [What is Insika?](https://inovient.io/insika-ai/resources/what-is-insika/): One-page overview of the product, how it works, what it connects to and who builds it.
- [Insika FAQ](https://inovient.io/insika-ai/resources/faq/): Answers on data, integrations, approvals, security, results and getting started.
- [Insika vs. general LLMs](https://inovient.io/insika-ai/resources/insika-vs-general-llms/): Row-by-row comparison of Insika with ChatGPT, Claude and Gemini for marketing decisions.

## Product

- [Insika home](https://inovient.io/insika-ai/): Product overview and headline capabilities.
- [How Insika works](https://inovient.io/insika-ai/how-insika-works/): The Ingest, Decide, Act workflow and the six core capabilities: competitive alerts, real-time sentiment, AI visibility, Brand Health Index, performance alerts and ready-to-use deliverables.
- [Why Insika](https://inovient.io/insika-ai/why-insika/): The five layers Insika adds on top of general language models.
- [Use cases by team](https://inovient.io/insika-ai/resources/use-cases/): How CMOs, growth, brand, analytics, ecommerce and B2B go-to-market teams use Insika.

## Learn

- [Marketing decisioning glossary](https://inovient.io/insika-ai/resources/glossary/): Definitions of decisioning engine, media mix modeling, saturation curves, blended MER, incrementality, AI visibility, Agent of Record and more.
- [Resources hub](https://inovient.io/insika-ai/resources/): All Insika guides in one place.

## Company

- [Customers](https://inovient.io/customers/): Customer stories.
- [Meet the team](https://inovient.io/meet-the-team/): The people behind Insika.
- [Book a demo](https://inovient.io/insika-ai-contact-us/): Contact the team.

## Optional

- [Inovient](https://inovient.io/): Inovient, LLC, the company that builds Insika.