What is Generative AI anyway?
Generative AI refers to artificial intelligence systems that can create new content, such as text, images, audio, or even videos, by learning from existing data patterns. It uses advanced models like large language models (LLMs) and generative adversarial networks (GANs) to generate content that is human-like in quality.
How can marketers use it?
For marketers, this technology is transformative as it can automate content creation, from writing ad copy to designing visuals, reducing the manual workload. Generative AI models can draw from vast datasets, allowing them to generate highly relevant and personalized content at scale, based on specific brand guidelines, audience preferences, and market trends.
How will it change the world of marketing?
The benefits of generative AI for marketers are immense. It enables faster and more cost-efficient production of marketing materials, allowing marketers to focus more on strategic initiatives rather than content creation.
Generative AI can also help brands maintain consistency in their messaging and tone across multiple platforms, ensuring brand integrity. By leveraging real-time data and predictive algorithms, marketers can also use generative AI to anticipate future trends, adjust campaign strategies, and make more informed decisions.
This empowers marketing teams to deliver highly personalized customer experiences, improve targeting, and ultimately drive greater engagement and revenue.
Inovient has several offerings built for marketers, by marketers. Schedule some time today with us for a demo!
JoroBot
Revolutionize your chat experience with built-in segmentation and lead-scoring.
JoroBot is Inovient’s cutting edge, lead-scoring chatbot focused on cohort-building, lead scoring and connecting them to the right flows in your business.
- All packages come with support staff
- Connect your highest scoring leads to your best salespeople
- Merge customer history and purchase behavior to personalize the chat experience
Morpheus
Elevate your strategic process with access to the most advanced trend data, voice of the customer insights and investment modeling capabilities on the market today.
Morpheus AI is the marketer’s dream helping marketing organizations get strategy and creative briefs with deeper insights in just minutes.
- Advanced AI modeling on your company data in a private, secure portal
- Voice of the customer data for greater positioning strength
- Media investment recommendations based on the statistics, not instincts
AI Detective
The only tool with both text and image scanning capabilities built for faculty, staff and editors to ensure the highest scrutiny available on submitted text and imagery.
AI Detective is the premier tool that is built for faculty, editors and educators with large materials in need of review for authenticity.
- Bulk uploads allowing you to upload & scan multiple documents at once
- Image scans to help you scan images for AI usage
- Clear scores giving you the final judgment call on AI detection
WP SEO AI
Expand your reach by unlocking micro-keywords, optimizing existing content and auto-generating and publishing SEO-first content for your site.
WP SEO Ai is the premier tool that saves time and money. Generating the most accurate content in minutes leveraging top trafficked keywords, competitive monitoring, and more.
- Keyword building tool that you can build content around
- Monitor competitors and build traffic to surpass them in rank
- SEO-first content including keyword density, tone and meta tags